Benjamin Tan


>7 Years of Global Management Experience
  • Ex CEO Grey Digital for Southeast Asia, ANZ, South Asia
  • Ex Chief Digital Officer for WPP/Grey Group
> USD 117m of Investment & Startup Experience
  • Founder & Majority Shareholder of Mayhem Group: Seed startup private fund
  • Ex Founder & General Partner of Tin Men Fund I: B2B Saas VC Fund
  • Co-founder of Ascend Angels: Largest angel investor network in Southeast Asia of >400 ex-founders that invested USD17m into global deals last FY
>12 Years Marketing & Airline Experience
  • Ex Regional Lead for Microsoft Messenger, Hotmail & Spaces
  • Founded and led Yolk: global award winning creative digital that pioneered social media marketing in 2008; Sold to WPP in 2010
>14 Years Technology Experience
  • Computer Science Graduate from National University of Singapore
  • Ex Founder of Information Laboratories: Singapore's 1st internet applications provider

Jef Tan

Creative Director

  • Singapore Creative Circle 2003 Awards
  • Webby Awards 1997
  • New York Type Directors Club Recognition since 1996
Airline & Hospitality Experience
  • Handled physical and digital menu for Jetstar Australia and Japan, and Tiger Airways
  • Directed 360 campaign for Papua New Guinea
Digital Experience
  • Handled full digital asset creative for One Mobile, Unscrambl and more

Lee Kin Meng

Corporate Advisor

  • Meng has more than 20 years in the legal and commercial space with experience as wide-ranging as shipping, real estate development and investment, hospitality, financial markets, private equity and startups.
  • He also cares deeply about the community and sits on the committee of a few temple committees.
  • He has previously worked for public-listed companies such as Lum Chang and Banyan Tree, acting as their counsel and Company Secretary.